Messenger Tips
Messenger TipsProbably obvious and a well known approach but we rely on the Messenger message types to drive engagement for diff types of messages; Chat: when we want to get customers to engage to pick up a convo and drive adoption - now partnered with reso-bots and FAQ answers. Posts: when we generally do not want responses but want to drive action or share info Badge; Low priority (not time sensitive) and impact (no action or impact to services) engagement that is shared as an FYI - the benefit of these is they can queue up and increase count and can be opened later. This allows for ongoing and continuous engagement without impacting customer journey Snippet; Low/Medium priority, and impact where action is required - where part of the message is visible with indicators of what to do so attention is grabbed. Often paired with event or page targeting Show Full; When there is high priority and impact, immediate action or attention required - often partnered with large format to take ov
